Bride-All is a wedding shop based in the village of Exning, near Newmarket in East Anglia. Lynn, the owner, was frustrated with her existing website - understanding that she needed to keep it up to date but finding it very difficult to do so and to get the quality of results she wanted. Things that should have been easy, like keeping the lists of dresses up to date involved her having to edit multiple pages whilst trying to keep the results close to the overal site look and feel. She often spent hours trying to update her website only to find it hadn't worked as she wanted. She needed a website she could easily manage rather than feeling like she was fighting a losing battle with it.
The new website turned this on its head — rather than have her editing pages, the new website is built around her managing the information itself. The website then made sure that the right information appeared in the right place and was formatted correctly to fit in with the rest of the site design.
Selling wedding dresses is the core of the business so it was vital that it was easy for Bride-All to manage and maintain the list of dresses that they had available on the website. Dresses are organised by designer and it is easy to add or remove designers at any time together with some introductory information about the designer, their style and their collections. Dresses are then added to each designer to build up the available collection.
Dresses can also be assigned categories - this is to help brides find dresses that match the style they are searching for and provides valuable landing pages for the large number of searches potential customers were making for specific bridal gown styles.
Other features of the Bride-All website include
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